The iPhone 5. (Photo: Justin Sullivan Getty Images)
By Brett Molina, USA TODAY
This has been quite the month for unique smartphone design choices. First, we have Google's Moto X smartphone, available soon with a wood finish.
But if you want something a bit more flashy, Apple is reportedly planning to offer its iPhone in gold.
According to reports from TechCrunch and All Things D, gold will join black and white as color options for Apple's next smartphone.
Both reports claim the iPhone won't feature a gaudy gold color like you might see on a gold bar, but more of a champagne color. The phone will have a white face with a golden tone on the backplate and edging.
The golden touch is one of a series of rumors surrounding Apple's next iPhone ahead of an event on September 10. The device has also been rumored to feature a fingerprint sensor, and might be available in a low-cost variety.
Not to be outdone, smartphone rival Samsung is hosting an event the week before -- September 4 -- where they are not only expected to unveil the next Galaxy Note smartphone, but will reportedly unveil a new smartwatch.
Follow Brett Molina on Twitter: @bam923.