NBC -- Rancho Santa Fe, California resident Julien Hug, a former contestant on "The Bachelorette" reality show, was found dead in Riverside County, California, on Wednesday.
Riverside County sheriff's deputies report Hug's body was found in a remote area around 11 a.m. Wednesday.
Deputies said the 35-year old was originally reported missing.
Hug was the son of prominent San Diego restaurateurs Bertrand and Denise Hug who own the up-scale Mille Fleurs and Bertrand at Mister-A's. He can be seen in a YouTube video promoting the family business.
He was also a contestant on the reality show "The Bachlorette" in 2009. In the opening sequence for the season, Hug talked about his love for skydiving and was filmed driving a red sports car.
Officials say an autopsy has yet to be performed and the cause of his death is still under investigation.