Alec Baldwin. (Photo: Eugene Gologursky, Getty Images)
Jayme Deerwester, USA TODAY
Mediaite.com is reporting that MSNBC has signed 30 Rock star and outspoken liberal Alec Baldwin to join its Friday night lineup. However, the network is staying mum for the moment, and Baldwin's spokesman declined comment on the report.
The network is said to be eyeing the actor for its 10 p.m. slot, which is filled by a prison documentary on Lawrence Donnell's night off from hosting The Last Word.
The move makes sense, given Baldwin is based in New York and has a long history with NBC. He isn't even a stranger to MSNBC or the 10 p.m. time slot -- he has been known to do teasers for O'Donnell at the top of the show.
There's been no discussion of what format Baldwin's show might take, but one would not go broke betting it will contain a healthy dose of Baldwin's liberal, feisty, and occasionally, "put up your dukes" style of politics.
If he does take over the slot, he would be likely competing with either Sean Hannity or Greta Van Susteren on Fox and Anderson Cooper 360 on CNN.
We can't decide if Jack Donaghy, Baldwin's recently retired Republican businessman alter ego, would consider this move treasonous or genius. Either way, it's going to be a big hunk of raw meat for both sides of the political spectrum.