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'The Voice' begins Monday on NBC

8:16 AM, Sep 10, 2012   |    comments
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The Voice judges (NBC)

Season 3 (NBC, Monday, 7 CST/PT)

Second-season winner: Jermaine Paul

What's new? The coaches remain the same, but The Voice moves to fall and will now be on twice each TV season.

Structural changes: During the battle rounds, when a coach must choose between two members of his or her team, the other coaches now will have a chance to "steal" the eliminated singer. It will allow some of the better singers to stay alive in the competition and add a new layer of competition between the coaches. "The steal is a huge thing," executive producer Mark Burnett says. Survivors of the battle rounds will then go into a new "knockout" round. Each coach's team will enter the knockout round with 10 contestants and leave with five, who will go to the live shows.

Out of sight, out of mind? During the live shows, all remaining finalists will sing, to avoid having any disappear from viewers' sight for two or three weeks. "It (helps) fan engagement," Burnett says.

Advantage: "I think The Voice started something with current artists. I've noticed there are other shows going that same direction, but that's OK," Burnett says. "There's a certain aura and feeling around The Voice that I feel other shows don't have. It's very loose. It's lighthearted, non-critical and positive."

Going up against The X Factor: "I honestly haven't thought about it much," Burnett says. "The truth is, we do know there are enough viewers to support all these shows, just based upon the evidence of the last few years. And The Voice has got its own brand. Clearly, the coaches make a difference. People feel like they really know them."

USA TODAY

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