St. Louis (KSDK) -- A kissing experiment will take place in Downtown St. Louis on Wednesday.
Research shows one-out-of-three women avoid kissing a guy because he has facial hair. Gillette, the maker of razors, wants to know which kiss is best, one with stubble or smooth shaven skin.
Couples should come down to Kiener Plaza between 11 a.m.-5 p.m. on January 30.
Men should not come clean shaven. After the first kiss with stubble, the men will shave and try one with smooth skin. Women will then weigh-in.
This is all part of a national survey with final results being announced on Valentine's Day.
You can also take the survey online at kissandtellus.com.