By Dana Dean
ST. LOUIS (KSDK) - Some companies are making a controversial connection to Wednesday's anniversary of 9/11.
AT&T and Marriott attempted to honor the victims in an unusual way. Many are saying these two companies made marketing mistakes on 9/11. It shows people are still sensitive 12 years later, and these companies apparently didn't realize that.
First, let's look at AT&T's controversial marketing. hey tweeted out this photo yesterday, showing the "beam of light" tribute to the World Trade Center through the viewer on a smart phone.
Social media users called it a tacky and shameless marketing tactic.
A Marriott hotel went viral Wednesday. The sign says the hotel is offering free coffee and mini muffins in honor of the 9/11 victims.
Both AT&T and Marriott have apologized for offending anyone.
But companies have done this sort of thing in the past without raising controversy.
During the 2002 Super Bowl, Budweiser aired a tribute commercial once. They said they didn't want to benefit financially from it.
If you'd like to join the conversation on Facebook, we've posted a question "Should companies use their brand to pay respect to those affected by a national tragedy?"