St. Louis (KSDK) - The demise of Hostess has inspired at least one local baker.
Jenna Siebert owns The Sweet Divine on South Kingshighway in St. Louis.
When she saw how sad people were about the end of the Twinkee, she and her staff got to work on the Twinkee Cupcake.
"We experimented hours and hours. In the bakery, we've had some taste testers here it's the certain flavors we put in the cupcake to make it taste like a Twinkee and the filling and frosting taste just like the filling of a Twinkee, personally I think it's better," said Siebert.
She says business has been booming, but it's not all because of the Twinkee cupcake.
Sweet Divine has been featured on Cupcake Wars twice, and since then, they've been getting customers from all over the nation.