Reddi-Wip invented in St. Louis

6:20 PM, Jan 4, 2013   |    comments
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By Heidi Glaus

ST. LOUIS (KSDK) - It is a sound like no other and in the 40s was music to many ears.

"Whipping up cream was a job back then so they came up with the aerosol whipped cream," explained Byron Lapin, President and CEO of the Clayton Corporation.

Reddi-Wip was convenience in a can, a concept Byron Lapin's dad Aaron, a man known as Bunny, came up with here in St. Louis.

"Their distribution system was through dairies and when the milk man walked into the house and offered to the housewife try this, they'd try it," Lapin said.

Word spread as quickly as their product on a pie.

"It was all a franchise operation at the time. Reddi-Wip was originally made through the Pevely Dairy Company and they were the first distributor in St. Louis to distribute that product for their dairy routes," Lapin added.

Bunny eventually sold Reddi-Wip and founded Clayton Corporation, a company that makes valves in Fenton.

"So you can determine our valve from a spray valve, a hairspray valve, a deodorant valve, our valves are generally used in an upside down position similar to this," Lapin explained.

They spray pancake batter, cheese, icing and of course, Reddi Wip.

"Most of the food products use our valves," Lapin said.

But there's another, less appetizing product that uses their valves. Something Byron and his team make in Pacific, Missouri and ship all over the world.

"The energy saver in a can. We call it Touch 'n Foam.," Lapin said.

Touch 'n Foam is an insulating sealant that fills a different kind of void, but continues the family tradition of canning convenience.


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