By Jeremy Desel
HOUSTON (KHOU/CNN) - Victoria's Secret is under fire from some parents over its new lingerie line.
They feel the "Bright Young Things" collection is marketed to tweens.
A Texas pastor wrote an open letter to the company on his blog, which has now gone viral.
It's not a fan letter.
"I am a father of a 3-year-old girl. She loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people," said Rev. Evan Dolive.
This weekend Rev. Dolive posted his letter on his blog of dedicated readers.
"Thirty, 40, maybe 50 people if I'm lucky," said Dolive.
In the last four days, the definition of viral.
"Over three million views," Dolive.
At one point, people were reading his letter from all the continents on Earth, except Antarctica, at the same time.
"I've been completely overwhelmed, yeah," said Dolive.
In the letter the reverend talks about the "Bright Young Things" line that Victoria's Secret introduced for spring break. It includes skimpy underwear, some with sayings on them.
The controversy came when the company CFO said 15 and 16-year-olds were targets of the marketing, a claim that the company now says was a mistake.
Dolive says his point was not so much about one line of underwear that may or may not be targeted to young girls, that the company says is already off the shelves.
"They are still setting up a standard which is unattainable for beauty and sexuality. And that's pervasive not only at Victoria Secret, but other retailers as well," said Dolive.
In a scope he never imagined.
A spokesperson for Victoria's Secret said the "Bright Young Things" line was part of the PINK brand. That brand is for college-aged women.