ST. LOUIS (KSDK) - The news came out last week in a single tweet. Twitter announced to the world it had filed the required papers for its initial public offering or IPO.
Since then, there's been nothing about this from the company. Turns out, Twitter is taking advantage of a new law that allows some companies to kick off their IPO process confidentially.
But what does this mean, and why should you care? David Ott of Acropolis Investment Management joined First @ 4 to talk about the law, and who it can benefit.
Click the video player above to learn if companies are learning a lesson from Facebook's kype surrounding its IPO.