By Kim Lucey
VERNON, Conn. (WFSB/CNN) - It's received over 15 million hits on YouYube and has become one of the most memorable commercials to date. It's the Geico "hump day" commercial.
But use of its catch-phrase has gone a little too far, according to administrators at a New England middle school. If you've seen it, it's probably made you stop and watch, given you a chuckle, or maybe even a full on laugh.
But the hump day catch phrase from the Geico camel commercial is catching on in the hallways at Vernon Center Middle School.
"Everybody's walking around in the hallways and saying 'It's hump day' in that weird voice," said student Brooke Lewis.
"I don't really think it's that big of a disruption if people are just doing it in the hallways," said student Jacob Ruggiero.
The superintendent says some sixth grade boys here started using the phrase so much, teachers said it was disruptive. Kids say it doesn't just happen on Wednesdays, it's every day.
"Sometimes it's the counting down to when it is," said Lewis.
"They do it every day," said Ruggiero.
"Ok, that's getting out of hand, just keep it to Wednesdays and we'll be all right," said Ruggiero's father, Mick Ruggiero.
Students say some kids have been called into the office, but the superintendent says this isn't a district, or even school wide issue. She says the teachers just wanted to nip it in the bud.
"I think it's all kind of silly, I think there's bigger things to take care of in middle schools than that. obviously you don't want the kids to be disruptive," said Mick Ruggiero.
Some parents say they'll just be happy when it dies back out.
"It's getting old now, the hump day thing is getting old," said Beth Lewis.
Maybe even happier than a camel on hump day.