By Alex Fees
St. Louis (KSDK) - There could be something special developing this post-season for the St. Louis Cardinals. Team officials say in order to win their 11th World Championship in 2011, the Cardinals had to win 11 post-season games.
This year, In order to win their 12th championship in 2012, the team would have to win 12 post-season games.
Beyond that, the team is reaching out on social media.
They are picking an Instagram Fan of the Day. Instagram is an app for iPhones or Droids. The team is asking fans to share their favorite team memory.
You can follow the Cardinals on Instagram, at @Cardinals. And then tag your photos with hash-tag Cards gram.
Ron Watermon is the Cardinals' Director of Public Relations and Civic Affairs.
"They do that and then they're entered into the contest, and we'll select a fan every day and showcase the best memories from the best fans in baseball," he said.
On Wednesday, the Cardinals tweeted about their first piece of 2012 play-off merchandise available. It's a smart-looking cap that's available at the Cardinals Team Store.
Watermon said starting Thursday they'll also have a 2012 play-off t-shirt available.
The team is also encouraging schools and businesses to get on-board their "RED" program. RED stands for Rally Everyone Day. People can wear red to work or school and make it a fundraiser for Cardinals Care. The team's philanthropic arm is now celebrating 15 years in St. Louis.
Regarding tickets for possible post-season games, Watermon said, "Where we are in the whole process is if we win this game on Friday night, this first ever sudden-death wildcard game, we would host the first two games of the division series. And those would take place on Sunday and Monday. And we actually do have tickets available, and they start at $25."
Watermon says the Cardinals have about 3,000 or 4,000 tickets for Sunday, and about 5,000 tickets remain for Monday.