St. Louis (KSDK) - It started with a cancer diagnosis and a mom's efforts to keep family and friends up to date.
That effort went viral, garnering a Kentucky teen support from around the world, including his favorite baseball team, the St. Louis Cardinals.
Lane Goodwin, 13, lived in western Kentucky. When he was diagnosed with a rare and aggressive form of cancer, his mom created a Facebook page to keep friends and family posted on his fight.
Now, more than 360,000 people have liked the Prayers for Lane Goodwin page.
Those pulling for him started a social media campaign asking anyone and everyone to post pictures of them giving a "thumbs up" for Lane and it too went viral.
Last week, the St. Louis Cardinals front office tweeted a picture.
Wednesday, as the Cardinals worked towards a win in Game 3 of the National League Championship Series, one of their biggest fans lost his fight.
A few hours after the game, Cards pitcher Jason Motte sent prayers out to the Goodwin family over Twitter, along with a picture giving the signature "thumbs up."
And the Cardinals sent sympathies to the family via that very popular Facebook page.
Lane is survived by his mom, dad and little brother.