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Why are retail stores asking for your zip code?

You may want to think twice if a sales clerk asks for your zip code, after swiping your credit card.

http://www.ksdk.com/video/2499198975001/1/Why-are-retail-stores-asking-for-your-zip-code http://bcdownload.gannett.edgesuite.net/ksdk/35121359001/201306/35121359001_2499201031001_th-51c5009de4b04c04a9a6e672-590065944001.jpg?pubId=35121359001 Why are retail stores asking for your zip code? You may want to think twice if a sales clerk asks for your zip code, after swiping your credit card. zip codenationalretail storeslocalNewsheadlinesKSDKbusiness 02:14

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